New York NY USA-July 8, 2023 Advertising for the Warner Bros. Pictures Barbie film in Times Square in New York.

Barbie’s Utopia and (the Absence of) Social Rights

By Alma Beltrán y Puga

Is Barbie feminist? Is Greta Gerwig’s script based on ideas of gender equality? The movie is certainly appreciated for promoting a global discussion on feminist ideas and gender roles. But answering these questions is complicated. Barbie opens in a version of a feminist utopia: a world where women are rulers and men servants. These inverted political gender roles are based on radical feminist theories that consider women’s liberation will only be possible when feminist values, such as care and dialogue, are taken seriously, and women in power embrace them. However, Barbie Land is a portrait of this feminist fantasy with too much pink and a very basic liberal idea of the State: civil and political rights are the fundamental rights of society.

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